Dior's 2017 advertising campaign for its "The New Eau de Parfum" of Miss Dior, featuring Natalie Portman, remains a significant moment in perfume advertising history. The campaign, memorable for its visual aesthetic and powerful soundtrack, perfectly captured the essence of the fragrance and generated significant buzz. This article will delve into the various aspects of this campaign, focusing specifically on the music choice, its impact, and the overall synergy between the visuals, the actress, and the song.
The campaign's success is largely attributable to the clever integration of Sia's powerful ballad, "Chandelier," a song already imbued with a sense of raw emotion and vulnerability. The choice was far from arbitrary; it resonated deeply with the intended message and overall brand identity of Miss Dior. The advertisement isn't merely a product placement; it's a carefully orchestrated piece of cinematic storytelling that uses music as a crucial narrative element.
Pub Miss Dior: Natalie Portman on the Music 'Chandelier' by Sia:
The core of the 2017 Miss Dior campaign is the undeniable chemistry between Natalie Portman's performance and Sia's "Chandelier." Portman, known for her expressive acting, embodies the multifaceted nature of the fragrance. We see her running, a recurring motif suggesting freedom, liberation, and perhaps even a hint of escape. This physicality is mirrored in the emotional intensity of Sia's vocals. The song's soaring highs and vulnerable lows perfectly complement Portman's movements, creating a powerful visual and auditory narrative. The juxtaposition of Portman's elegant grace with the raw emotionality of the song creates a compelling tension, adding layers of meaning to the advertisement. The viewer is not simply shown a product; they are invited to experience a feeling, an emotion, a journey.
Miss Dior; Musique de la pub Miss Dior 2017 Chandelier de Sia:
The selection of "Chandelier" was a stroke of genius. The song's haunting melody and Sia's unique vocal style perfectly capture the spirit of the fragrance. The lyrics, while not explicitly referencing the perfume, evoke a sense of longing, passion, and self-discovery – themes that resonate with the target audience and align with the brand's image. The song’s dramatic intensity, amplified by the visual narrative, elevates the advertisement beyond a simple product showcase. It transforms it into a miniature film, a short story told through movement, emotion, and sound.
The music isn't just a background track; it's the emotional backbone of the advertisement. It dictates the pace, the mood, and the overall feeling of the campaign. The use of "Chandelier" subtly elevates the perception of the Miss Dior fragrance, associating it with artistry, emotion, and a sense of sophisticated rebellion. The song's inherent drama and emotional depth create a powerful and lasting impression on the viewer, far exceeding the impact of a more conventional advertising approach.
current url：https://chtqcv.j329e.com/global/musique-pub-miss-dior-2017-84240